Thursday, April 19, 2012

KONY 2012


So what's it all about?
The red triangular logo is popping it's head up everywhere. If you haven't yet heard about it chances are good you've at least seen it. KONY 2012 is a campaign to bring awareness to an injustice against children in Uganda by a tyrant Joseph Kony. He has got away with more than murder/s and other horrific injustices, and the 'Make Kony Famous' campaign was initiated to make a noise loud enough to wake the world up...with the end hope of stopping Joseph Kony. Here's the official video and the follow up to give a better idea of what it's all about:





Call the campaign naive and unrealistic, or brilliant and inspiring...whatever your stance may be the fact remains they've managed to make a large part of the world take note and consider, where for a long time the war in Uganda has been ignored by the rest of the world, or not even known about. What excites me the most about the KONY 2012 campaign is to have observed over the last 2 months, the awareness that has been brought to the world, through sharing stories through social networking. We live in a time where ordinary people who believe in a cause can really make the world stop and listen...

So it's a great cause, but what does it mean to you?


My KONY pledge is to make a stand and fight injustice. But, I am challenged beyond the borders of Uganda, into the neighbourhood I live in. There's need for a campaign in the current community I live in. I believe that my pledge isn't an optimistic paste of a logo for the sake of tagging onto a 'cause'. KONY 2012 awakens me to the realities in my own physical community - just as broken. May we be inspired to be just as outspken, bold and active as the KONY campaign has chosen to be, within our own direct reality.  It's time for Africans to build and fight the injustice in Africa. An american based campaign can and has gotten the world's attention, but we have the resources and access within this continent to DO something. If you are African and living in Africa I challenge you to add your pledge to the campaign by becoming active in fighting injustice and corruption in your own community. 

The campaign is not the answer, what we DO with the obvious injustices that have been revealed through the campaign is and will be the real test.

"Let our sympathy not be a substitute for our actions" 
(the tag line from another Pretoria based organisation +RE Foundation which works in Uganda) 

To live in this generation, in this time with all the access and information we have, with the tools and availabitly of social networks added to that, asks something of us...
What are you doing with the knowledge and resources you have to make an active difference?

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